Modular buildings are built in a factory and then the building is shipped section by section to the chosen building site where it is put together. These types of buildings can include mobile offices, portable storage or classrooms, and retail businesses. Modular buildings for hospitals and churches are also used. Modular buildings and mobile offices can be built in a faster time frame and the building and the set up costs on the building site is less than that of traditional buildings.
Modular buildings are energy efficient and require little maintenance. Having a modular office is great for when you need to move into a higher traffic area to build your cliental. Your mobile office can be built with restrooms and break areas for your employees. This type of structure can also be just an office or it can be split into a half office-half storage type of building. It would be nice to have file cabinets and drawers already built into your office and with a mobile office, you can have just that. You can have your portable office built for a small company or it can be as large as an office built for the headquarters of your company. Modular office furniture is also a big aspect of your new modular office. This furniture, including cubicles, can be added and updated as your business needs change and grow.
While modular buildings are built to suit the specific needs of a building, a mobile office is a pre made stock building that is built for temporary use. A modular office is used mostly by construction companies. Both modular buildings and mobile offices are built in a factory, which is better for the building. The buildings do not suffer from weather damage like other buildings do that are built outside at a building site. Sections or modules of the building are built indoors and then each piece is shipped to the chosen site where it can be moved when the time comes. The downside to using a modular building or mobile office is that the height of the buildings is limited to around 8 feet. Portable storage units are also available through modular buildings. These types of structures can be an addition to your backyard for extra storage of your outdoor items like the lawn mower or your gardening tools. Portable storage can also be used as a combination to your mobile office or any other desired modular building that you require so that your business stays neat and organized.
A Tee Shirt May Make You a Walking Billboard
Copyright 2005 Anthony Palladino
Tee Shirt History
The tee shirt is nearly a century old (origin 1919) and is well becoming one of the most enduring symbols of youthful culture and expression. The walking advertisement of late twentieth-century American culture got its start as a humble item of men's underwear and got its name because when spread flat it formed a stubby letter T.
Its little sleeves and round collar distinguished the tee shirt from the standard sleeveless undershirt of the day. The sleeves may also have helped bring the tee shirt out of hiding in the 1930's and 1940's, since they offered a gesture toward modesty as well as a cache for a pack of cigarettes.
Dressing Up the Basic Tee Shirt
Once they were in view, tee shirts became canvasses for images and messages. In addition to basic white, they soon came in all colors and sizes; and equally important, they displayed first the emblems of schools and teams, and then every design or slogan imaginable.
Today a public event is hardly complete without its accompanying tee shirt. Whether it's a rock concert or a walk for cancer, you'll be sure to find a tee shirt commemorating the event.
Cold weather doesn't slow us down; we just cover the tee shirt with a sweatshirt, a 1925 American invention; or layer a tee over a long sleeve shirt. Some even refer to the long sleeve version of the short sleeve original as a "Long Sleeve tee shirt". Short or long, today, the tee shirt is a staple in just about everyone's wardrobe.
The Walking Billboard
And why do tee shirts never seem to fall out of favor? Because the tee shirt is the single most powerful form of individual expression for the average person.
When you wear a tee shirt with an embellishment on it, everyone may not interpret the embellishment the same way, but one thing is for sure, there is no question as to who is delivering the message. In today's world, there are lots of powerful tools that are accessible to those with something to say.
There is the Internet and all of its devices such as email, personal websites, blogs and forums, chat rooms, etc. And the more traditional forms of expression still exist such as writing – stories, letters, poems; or even art such as painting or sculpting. But with all of these aforementioned mediums through which one may express itself, there is none as powerful as the "Walking Billboard".
When you sport a tee shirt, you can't hide who you are and what you are thinking. If you wear a shirt that says "eat shit and die" everyone who crosses your path will know that you are a really angry person or a person with a very sick sense of humor…or maybe both.
Tee Shirts Online and Buying Trends
Now, hundreds upon thousands of tee shirts are available to us all, online. Whether you are looking for a novelty tee shirt with a raunchy saying or a political tee with a strong message, you will find no shortage of inventory in cyberspace.
The most popular sectors of the custom tee shirt market include Novelty tees, Skate and Surf tees, Hip Hop tees, High Fashion tees, Famous People tees, and Design It Yourself (DIY) tees.
At present, the fastest growing niche in the market seems to be that of Design It Yourself tees. While consumers are not getting tired of what the designers and retailers are offering, an increasingly large number of consumers seem to want to let their own creative juices flow and design their own.
Famous People Tees are Hot
Another emerging niche in the custom tee shirt market is Famous People tees, which offers original works of art that interpret icons of past and present. Some of the more popular icons to be featured are Bob Marley, Madonna, Che Guevara, and Al Pacino as Scarface.
Whatever your taste in tee shirts, just be prepared to take criticism, comment, or praise from those who view whatever it is you're advertising!
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Anthony Palladino is a cofounder of Icon Tees, a New Jersey firm that has developed an original line of tee shirts featuring popular icons like Madonna, Bruce Lee, Frank Sinatra, Run DMC and many more. Check out http://www.icontees.com and say what you want without having to say a word.
Inoculation, the Secret Persuasion Strategy to Lock Down Your Sales and Reinforce Decisions
By Preston Campbell
Have you ever convinced someone to do something only to have that person change his or her mind a little later? If so, join the crowd, and I do mean crowd. It happens to every one ... and in a lot of different situations such as sales, getting your child to do something, promoting an idea, trying to change people's attitudes, or helping someone make a decision.
I remember going on a sales call with a prospective marketing client. We really hit it off, I had a great program for her business and we finished the afternoon with agreement to move forward on a big large retainer based consulting program. I left elated. Well, my bubble was burst the next morning when she backed out of the deal. Why? Her operations manager convinced her the consulting cost too much and that he could do the marketing. Unfortunately, I knew they really needed the help, the fee was actually very reasonable, but I wasn't going to get the job.
Just one extra step at the end of my sales call could have locked in the sale. That extra step is something that you can use whenever you want to reinforce a sale or reinforce a belief. Imagine what it would be like to finish sales call or perhaps a discussion where you helped someone reach a decision and know there is a high probability that the sale or decision will stick. That is what you get with this technique. It's called INOCULATION.
"Inoculation" involves getting your target to defend against a weak attack on the belief, attitude or decision that you actually want to reinforce. You can look at it as similar to when you get a flu shot. The doctor is actually injecting a weak dose of the virus that he wants your body to defend against. This stimulates the production of antibodies to that virus and actually helps your immune system fight it off in the future.
Inoculation in persuasion helps the target resistance any attacks on a belief, attitude, decision or behavior.
Inoculation involves three steps:
1. Warn The Target Of An Attack On Their Belief, Decision, Attitude, Etc. This important part of the process gets the target thinking about the attack and generating ideas to defend his or her position. The tendency to defend current decisions (law of consistency) will move the target into a defense mode. Because the target doesn't know what the attack will be, lots of creative ideas may be generated that begin to reinforce the belief, decision, attitude or behavior in question.
2. Provide A Weak Attack On The Target. The idea here is to present weak attacks that the target is likely to face later. If the attack is too strong, you might actually sway the target to change their position. An example of a weak attack would be to tell a teenager who has agreed that smoking cigarettes is bad that when they get to school kids will say it's really cool to smoke, it's fun, and it really doesn't do anything to you. An example of an attack that might be too strong is to say "when you get to school, you won't fit in at all if you don't smoke, you won't be cool, no one will want to hang out with you ..." You get the point.
3. Get The Target To Actively Defend The Belief, Decision, Attitude or Behavior You Are Trying To Reinforce. Again, tapping into the law of consistency, the more the target defends a decision, the more that target's decision is reinforced. It is important to let the target come up with his or her own defense. Don't provide the defense, let the target do it. After providing a weak attack, you might simply ask "how are you going to deal with that when it comes up?"
Let's look at a quick case study. A number of years ago, I was consulting with a coating company. Coatings here refer to high-end alternatives to paint that last much longer (potentially the life of the home) and are much more durable. They are also 2-3 times the cost of regular paint. The problem we were having was that our sales people would sell a coating job but in many cases have it cancelled the next day because friends, family and/or neighbors said the client had paid too much.
I had our sales team just add this simple ending to the sales call: "Mr/Mrs Jones, before I go, one thing I want to mention is that we find that since your friends, family and neighbors haven't taken the time like you have to learn about all the benefits of coatings which give them a real value advantage over paint they often question our clients decision to buy this coating (this is the warning - pause and let the client think and respond). One specific area that gets questioned is the cost (this is the weak attack). I'm just curious, if this comes up, how will you address it (this is the defense)?" Typically, at this point the client would review back to the salesperson many or all of the benefits of the coating that were discussed during the sales presentation. This really helped reduce the number of next day order cancellations.
That's about all the time we have for today. Add Inoculation to your persuasion arsenal, it is simple and very powerful.
If you want to learn more about inoculation and other cutting edge principles of persuasion, I highly recommend Kevin Hogan's Science of Influence series. You can learn more about it at http://www.PersuasionToolbox.com.
Until next time make every day a great day!
About The Author: Preston Campbell has been a professional in marketing, sales and persuasion for over 20 years and is an expert in applied persuasion. He is a clinical hypnotherapist and PhD candidate. He has created one of the leading web sites on persuasion and influence resources.
The Persuasion Toolbox - The Ultimate Collection of Resources for Persuasion and Influence
http://www.PersuasionToolbox.com
